Today, she manages Bond Art + Science, a user experience consultancy, is the author of “Content Strategy for Mobile,” published by A Book. Karen McGrane Responsive Design is a Poor Man’s Content Strategy Responsive Design Won’t Fix Your Content Problem Mobile Only: 5 articles. Uncle Sam Wants You (to Optimize Your Content for Mobile). It’s easy to Karen McGrane on mobile, content strategy, fixing technology and the media culture.

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As if he read a bunch of online articles and trying to structure lengthy paragraphs around them!

I sincerely hope, both as a consumer and as a designer turned content strategist, that this book will influence how we are served content in the future. CMS, analytics, personalization engines, CRM — all of conteent play a role in delivering adaptive content. My job is real and important and necessary. Jul 09, Meredith rated it it was amazing Shelves: I’d like to read this book on Kindle Don’t have a Kindle?

The “for Mobile” bit is mcggrane of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms. A Book Apart 8. Along the way, they discuss the challenge of content marketing overload, the future of WYSIWYG editors, the evolution of content migration tools, and more.

For a book this short, it’s hard to really dig into the hard stuff of how to influence change as a content strategist. Content Strategist Karen McGrane: This book is a necessary companion to anyone building large scale responsive web sites.


Nov 11, Bryan rated it it was amazing. Why, it’s having more structure!

Content Strategy for Mobile

From workflows to life hacks, we examine why they do what they do and how they did it. Get fast, free shipping with Amazon Prime. Amazon Drive Cloud storage from Amazon.

Knowing someone’s location doesn’t tell you anyt “Don’t waste money on advertising if you don’t have a mobile website to back it up. And all in the less time than it takes you to fly from New York to Chicago. And there were a lot of repetitive intro and summary pages in every section.

It’s quite funny to read about the paradigms and ideas that were around 4 years ago and seeing kxren nowadays most of these have become common sense. Karen McGrane is one of my favorite people.

Defining Your Mobile Content Strategy

sfrategy You can’t make assumptions about what the user wants to do simply because she has a smaller screen. It seems very odd that a subject on Content Strategy for Mobile doesn’t have a mobile version, only paperback. I read this recently on a quest to finish all the ABA books. See and discover other items: Alexa Actionable Analytics for the Web.

Dec 08, Alana rated it it was amazing Shelves: Having more refined tools, more effective tools, forr certainly help. Loads of useful information in here and short enough to read in one sitting.

Jeff Eaton and Karen McGrane look back at the events and content strategy trends ofand make their predictions for the coming year. Nov 08, Melanie rated it it was amazing Shelves: Both funny and useful – the perfect reference book. Beyond that, companies need an omnichannel strategy for ensuring content will work across devices, platforms, channels. Knowing someone’s location doesn’t tell you anything about her goals. Jan 24, Kim rated it really liked it Shelves: Be the first to ask a question about Content Strategy for Mobile.


It’s a little repetitive in terms of topics discussed and the content is a little dated but was written a few years ago. Pages with related products. UIE TipsJune 27, See all 5 reviews.

Category: Content Strategy — Karen McGrane

East Dane Designer Men’s Fashion. But srtategy biggest barrier is the level of effort required. Good luck with that. No one ever expected the printing press to be able to tell editors what to focus on, but now in the digital world we have publishing tools that can work collaboratively with human beings to shape and influence the value of what gets published. Ethan Marcotte and Karen Sgrategy discuss the highs and lows of large-scale responsive design projects, and explain how they targeted and promoted their series of responsive design workshops.

I wish everyone at my company would read this book