Heart, Smarts, Guts, and Luck: What it Takes to Be an Entrepreneur and Build a Great Business. Anthony K. Tjan, Richard J. Harrington. Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business. The epicentre of its thesis revolves around an Entrepreneurial Aptitude Test ( E.A.T.) which determine how much heart, smarts, guts or luck you.

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Heart, Smart, Guts, and Luck

Be the first to ask a question about Heart, Smarts, Guts, and Luck. I found myself breathing, “Yep This observation led us to develop a more seamless Excel plug-in feature with enhanced formatting capability. Oliver Ray rated it it was amazing Mar 30, Interesting take on Meyer’s Briggs for entrepreneurs.

The next four chapters delve into each entrepreneurial personality style; their strengths, weaknesses and strategies for success. I have read a few different books in the “entrepreneurship inspiration” genre, the best one so far is “Unleash Your Inner Company” by John Chisholm.

What makes this book stand out over the other business drivel is its specificity and deep desire to be practical.

Trivia About Heart, Smarts, Gu Surely, the Art Department produced this test to say a big “screw you” to the Editorial Dept at this publishing company. Heart, Smarts, Guts, and Luck: Return to Book Page.


As the founder, iconoclast or visionary, you are consumed by a deep passion and driving hunger that you use to translate your purpose into reality.

Heart, Smarts, Guts, and Luck: Book Review | Cooler Insights

The ultimate True North question here is this: Only then can you play upon your strengths and work on improving your weaknesses. After torturing my eyes for about 10 minutes, I threw the book against the wall. I didn’t learn all that much from this book, but I did still enjoy it very much.

Delving deeply into the heart and soul of what true entrepreneurship is about, it questions fundamental tenets of our beliefs as business builders, leaders and managers. Donna Martemucci rated it it was hsarts Dec 16, Restless and relentless, the Guts-dominant folks are not daunted by trials and tribulations.

Find out how you ghts up. The secret is to play to strengths, but without neglecting the smarfs aspects or being unconscious about the negative aspects of the strong ones.

With another group of college graduates coming into the workforce, this is an ideal book to get them thinking about where their natural leadership talents lie.

The authors all have very relevant experience and are able to translate that well into clear, concise advice in print.

Heart, Smarts, Guts, and Luck

To see what your friends thought of this book, please sign up. It is a straightforward, enjoyable read, as well as an smarte tool for anyone who wants to take their passion and ideas to the next level. By contrast this one felt very generic. Not much discovered with this read.


There are countless entrepreneurial assessments that quiz you on specific behaviors or success traits. I think it will change your mind! Ana rated it liked it Oct 06, A must-read book on entrepreneurship for knowledge workers and aspiring entrepreneurs.

I’m not the intended audience, which the authors say are folks just getting started in entrepreneurship or thinking about it. Fascinatingly, recent neuroscience evidence shows we have a complex and functional neural network with over Million neurons in our gut.

May 05, Mohammed Belyamani rated it really liked it. Over all, Heart, Smarts, Guts, and Luck is your standard business “are you an entrepreneur?

Ricardo Coghlan rated it liked it Mar 30, It presents an orderly way to develop tuts self-awareness of heart, smarts, guts and luck so that the entrepreneur can better take advantage of each without the downsides of say being over-confident, only using book smarts, being foolhardy or overplaying the odds.